Analityka i konwersja – skąd czerpać wiedzę?
Z księgarni
Po polsku
- Croll A., Yoskovitz B., Metoda Lean Analytics. Zbuduj sukces startupu w oparciu o analizę danych, Helion, Gliwice 2014.
- Eisenberg B., Quarto-vonTivadar J., Crosby B., David L.T., Google Website Optimizer. Przewodnik, Helion, Gliwice 2010.
- Kaushik A., Godzina dziennie z Web Analytics. Stwórz dobrą strategię e-marketingową, Helion, Gliwice 2009.
- Kaushik A., Web Analytics 2.0. Świadome rozwijanie witryn internetowych, Helion, Gliwice 2010.
- Zastrożna M., Google Analytics dla marketingowców. Wydanie II, Helion, Gliwice 2015.
- Zastrożna M., Google Analytics w biznesie. Poradnik dla zaawansowanych, Helion, Gliwice 2015.
Po angielsku
- Burby J., Atchison S., Actionable Web Analytics, Sybex/Wiley Publishing, 2007.
- Clifton B., Advanced Web Metrics with Google Analytics, Sybex/Wiley Publishing, 2010.
- Clifton B., Successful Analytics. Gain business insights by managing Google Analytics, Advanced Web Metrics Ltd, 2015.
- Cutroni J., Google Analytics. Understanding Visitor Behavior, O’Reilly, 2010.
- Ledford J., Teixeira J., Tyler M.E., Google Analytics, Wiley Publishing, 2010.
- Peterson E., Web Analytics Demystified. A Marketer’s Guide to Understanding How Your Web Site Affects Your Business, Celilo Group Media & CafePress, 2004.
- Tonkin S., Whitmore C., Cutroni J., Performance Marketing with Google Analytics. Strategies and Techniques for Maximizing Online ROI, Wiley Publishing, 2010.
- Waisberg D., Google Analytics Integrations, Wiley Publishing, 2015.
Z Internetu
Po polsku
- Marketing w Internecie: http://www.ittechnology.us
- MarketingLab: http://www.marketinglab.pl/
- Damian Kowalczyk: http://www.damiankowalczyk.pl
- Conversion Blog: http://www.conversion.pl/blog
- Critical Blog: http://critical.pl/blog
Po angielsku
- Pierwsze kroki w Google Analytics: http://www.google.com/intl/pl_ALL/analytics/learn/ .html
- Analytics Academy: https://analyticsacademy.withgoogle.com/explorer
- Uniwersytet Konwersji – zbiór filmów: https://www.youtube.com/playlist?list=PL953EF4F771134336
- Oficjalny kanał Google Analytics na YouTube: http://www.youtube.com/user/googleanalytics
- Oficjalny blog Google Analytics: http://analytics.blogspot.com
- Occam’s Razor – blog Avinasha Kaushika: http://www.kaushik.net/avinash
- Analytics Talk – blog Justina Cutroniego: http://cutroni.com/blog
- Measuring Success – blog Briana Cliftona: http://www.advanced-web-metrics.com/blog/
- Tatvic Blog: http://www.tatvic.com/blog/
- Blog Simo Ahavy: http://www.simoahava.com/
- Blog Loves Data: http://www.lovesdata.com/blog
- Blog Swell Path: http://www.swellpath.com/blog/
- Cardinal Path: http://www.cardinalpath.com/blog/
- Online Behavior: http://online-behavior.com/
- Stat Story: http://www.statstory.com/
- Why Measure That? http://www.whymeasurethat.com/
- Blog Lunametrics: http://www.lunametrics.com/blog/